written by
Greg

Wistia State of Video 2024 Takeaways

Marketing Video Wistia 1 min read
Photographer: Jakob Owens | Source: Unsplash

Here are my ten takeaways from the “State of Video 2024” report published by Wistia: https://wistia.com

  • Educational Content Reigns: Educational and instructional videos are the most engaging content, highlighting the value of sharing expertise over production costs.
  • Budget-Friendly Production: High production values don’t equate to higher engagement. Audiences appreciate and sometimes prefer low-budget, authentic content.
  • Lead Generation: Videos with email capture forms and CTAs effectively nurture qualified leads, making video a crucial part of lead generation strategies.
  • Video Marketing Value: 93% of businesses consider video an integral part of their marketing, primarily for lead generation and product education.
  • Content Creation Increase: 78% of businesses aim to create more videos in 2024, indicating a growing emphasis on video content.
  • Social Media Strategy: Businesses post 3-5 videos per week, so integrating video into social media strategies is essential.
  • Generative AI Adoption: Only 18% of businesses currently use AI tools in video production, but 66% are excited to incorporate generative AI in 2024.
  • Live Events Trend: Webinars and live events are predominantly hosted on platforms like Wistia, focusing on engaging prospects and generating leads.
  • Video Distribution Channels: Businesses prioritize sharing videos on their websites and via email, leveraging video galleries to enhance the viewer experience.
  • Conversion Optimization: Strategic placement of CTAs and forms within videos can significantly improve conversion rates, with A/B testing being a valuable optimization tool.

Feel free to share these insights with your network to stay ahead in the evolving video marketing landscape!

email marketing video editing videomarketing wistia